Logo design / website development
Linear and recognizable brand identity built around Erica’s personality
Erica Benini
The analysis of the objectives
Erica Benini is a young architect engineer specializing in wooden structures and bio-architecture. In her projects, she uses natural materials and has a holistic approach to the quality of living.
The objective of the image, whose studio Erica has entrusted to Black Studio, is to transmit her values and the commitment that she instills with seriousness and professionalism in working, addressing above all young couples who want to build or renovate, but also to technicians and entrepreneurs who are particularly attentive to the use of natural and sustainable materials.
The objective of the image, whose studio Erica has entrusted to Black Studio, is to transmit her values and the commitment that she instills with seriousness and professionalism in working, addressing above all young couples who want to build or renovate, but also to technicians and entrepreneurs who are particularly attentive to the use of natural and sustainable materials.
The brand combines the letters “e” and “b” in a design that is technical yet elegant, with colors that reflect the materials she uses in her projects.
Site development
A modern website, which follows the rules of Erica Benini’s brand identity.
Every shade is the result of a deliberate choice. We carefully examined the color palette, keeping the hues that best embody the company’s new spirit.
Brown, ochre, and green: the harmony of the seasons and nature.
In our color selection, we drew inspiration from vine leaves throughout the seasons and from the tones found in nature and flora. Brown, ochre, and green — three colors that highlight the connection to the beauty of the natural world.
Brown, ochre, and green: the harmony of the seasons and nature.
In our color selection, we drew inspiration from vine leaves throughout the seasons and from the tones found in nature and flora. Brown, ochre, and green — three colors that highlight the connection to the beauty of the natural world.
