{"id":516,"date":"2021-11-09T16:25:00","date_gmt":"2021-11-09T16:25:00","guid":{"rendered":"https:\/\/new.blackstudio.it\/case-study\/emaxy\/"},"modified":"2025-10-22T07:34:44","modified_gmt":"2025-10-22T07:34:44","slug":"emaxy","status":"publish","type":"case-study","link":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/","title":{"rendered":"Emaxy"},"content":{"rendered":"\n
<\/div>
\n
\n
Restyling brand identity \/ Web development<\/div>\n\n\n\n

A new image for a contemporary identity that strikes at first glance<\/h1>\n\n\n\n
Visit the site<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
A redesign that solves the brand\u2019s technical issues<\/strong><\/div>\n\n\n\n

Brand analysis to identify aspects that needs to be improved<\/h2>\n\n\n\n
We analyzed the existing Emaxy logo, noting some issues: the pictogram was small compared to the logotype, and the style did not match the font.

The pictogram, consisting of the Wi-Fi network icon, is widely used in the sector, failing to create a recognizable visual identity.<\/div>\n<\/div>\n\n\n\n
\n
\"Emaxy<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n
\"Costruzione<\/div>\n<\/div>\n\n\n\n
\n
\"Logo<\/div>\n<\/div>\n\n\n\n
\n
\"Mockup<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

A new concept to enhance the image of a company whose mission is the quality and rapidity of customer assistance.<\/p>\n\n\n\n

We defined the keywords for the design of the new logo:\u00a0future, technology, reliability, speed, trust<\/strong>.

We identified the squirrel as a symbol of these corporate values: it\u2019s active, fast, thought, with great adaptability. It can find ingenious solutions to problems, even sudden ones. We have thus created a new pictogram with elegant shapes.

The logo has been modernized using a contemporary font and with the inclusion of some distinctive graphic features.<\/div>\n<\/div>\n\n\n\n
\n
\"Progettazione<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

From logo design to corporate identity<\/h2>\n\n\n\n
After the logo redesign and the definition of its use rules, we worked to create the rest of Emaxy\u2019s visual communication, from advertising posters to letterhead, in order to give coherence to the corporate image and adapt it to the level of the services provided by Emaxy.<\/div>\n\n\n\n
\"Insegna<\/div>\n<\/div>\n\n\n\n
\n

A new design and a new structure also for the website<\/h2>\n\n\n\n
We rdesigned the new website architecture keeping in mind the user needs, dividing the menu into three macro areas to help choosing the most suitable service to deepen.
The design is customized with cartoon characters, with a pop-art style.<\/div>\n\n\n\n
\"Sito<\/div>\n<\/div>\n <\/div><\/div>\n","protected":false},"featured_media":3816,"template":"","categoria-case-study":[6,8],"class_list":["post-516","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-study-graphic-design","categoria-case-study-sito-web"],"blocksy_meta":{"vertical_spacing_source":"custom","content_area_spacing":"none","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"yoast_head":"\nCase Study - Emaxy - Black Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Emaxy - Black Studio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/\" \/>\n<meta property=\"og:site_name\" content=\"Black Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackstudiocomunicazione\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T07:34:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/emaxy-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blackstudioita\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/\",\"url\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/\",\"name\":\"Case Study - Emaxy - Black Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/wp-content\\\/uploads\\\/emaxy-cover.png\",\"datePublished\":\"2021-11-09T16:25:00+00:00\",\"dateModified\":\"2025-10-22T07:34:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/wp-content\\\/uploads\\\/emaxy-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/wp-content\\\/uploads\\\/emaxy-cover.png\",\"width\":1000,\"height\":1000,\"caption\":\"Case study Emaxy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/case-study\\\/emaxy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Emaxy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/\",\"name\":\"Black Studio\",\"description\":\"Realizzazione siti web, grafica e comunicazione\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#organization\",\"name\":\"Black Studio\",\"url\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/wp-content\\\/uploads\\\/logo-black-studio-verticale-bianco.svg\",\"contentUrl\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/wp-content\\\/uploads\\\/logo-black-studio-verticale-bianco.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Black Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackstudio.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/blackstudiocomunicazione\",\"https:\\\/\\\/x.com\\\/blackstudioita\",\"https:\\\/\\\/github.com\\\/black-studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/black-studio\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study - Emaxy - Black Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/","og_locale":"it_IT","og_type":"article","og_title":"Case Study - Emaxy - Black Studio","og_url":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/","og_site_name":"Black Studio","article_publisher":"https:\/\/www.facebook.com\/blackstudiocomunicazione","article_modified_time":"2025-10-22T07:34:44+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/emaxy-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@blackstudioita","twitter_misc":{"Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/","url":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/","name":"Case Study - Emaxy - Black Studio","isPartOf":{"@id":"https:\/\/www.blackstudio.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/#primaryimage"},"image":{"@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/emaxy-cover.png","datePublished":"2021-11-09T16:25:00+00:00","dateModified":"2025-10-22T07:34:44+00:00","breadcrumb":{"@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/#primaryimage","url":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/emaxy-cover.png","contentUrl":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/emaxy-cover.png","width":1000,"height":1000,"caption":"Case study Emaxy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackstudio.it\/en\/case-study\/emaxy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blackstudio.it\/en\/"},{"@type":"ListItem","position":2,"name":"Emaxy"}]},{"@type":"WebSite","@id":"https:\/\/www.blackstudio.it\/en\/#website","url":"https:\/\/www.blackstudio.it\/en\/","name":"Black Studio","description":"Realizzazione siti web, grafica e comunicazione","publisher":{"@id":"https:\/\/www.blackstudio.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackstudio.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.blackstudio.it\/en\/#organization","name":"Black Studio","url":"https:\/\/www.blackstudio.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.blackstudio.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/logo-black-studio-verticale-bianco.svg","contentUrl":"https:\/\/www.blackstudio.it\/en\/wp-content\/uploads\/logo-black-studio-verticale-bianco.svg","width":"1024","height":"1024","caption":"Black Studio"},"image":{"@id":"https:\/\/www.blackstudio.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blackstudiocomunicazione","https:\/\/x.com\/blackstudioita","https:\/\/github.com\/black-studio","https:\/\/www.linkedin.com\/company\/black-studio"]}]}},"_links":{"self":[{"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/case-study\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/media\/3816"}],"wp:attachment":[{"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"categoria-case-study","embeddable":true,"href":"https:\/\/www.blackstudio.it\/en\/wp-json\/wp\/v2\/categoria-case-study?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}