E-COMMERCE – GRAPHIC DESIGN – SOCIAL MEDIA MANAGEMENT
Design and technological development
for one of the excellences
of food in Italy.
Consorzio Vacche Rosse | Reggio Emilia | IT
A customized design that increases the perception of product quality.
Packaging
The Consorzio Vacche Rosse produces and sells Red Cows Parmigiano Reggiano and other products such as butter, ricotta, yogurt and panna cotta. High quality food products, appreciated both in Italy and abroad.
The need was to enhance these products and all the attentive and passionate work that revolves around their production, with a personalized and refined graphic line.
The red of the brand remains the real protagonist, inserted in a clean graphic line with light tones for “the fresh ones” and combined with intense black for the packaging dedicated to the King of Cheeses.
Quality and elegance,
in the product and on the web.
E-commerce, website and communication
The development of corporate communication aims to be in line with the elegance expressed by the brand. For this reason, the colors used in the production of posters and paper supports for the events are red and black. The Red Cows Consortium is a story of craftsmanship and passion, which is told to the public and customers through textual and photographic content disseminated on the company website and on social channels.
For the development of e-commerce, the sales categories were identified and images were created that represent the quality of the products. A smooth purchase path was developed for the user, in a work that involved designers and developers.
